Avoid Buying Online

Buying an engagement ring with a pre-set diamond blindly from an online diamond dealer is not the best way to purchase the ring she will cherish forever.

• Compare diamond size, color, clarity, and cut side by side.
• Look at the diamonds under magnification
• See the diamond in a laboratory environment.
• In person purchases significantly lower the chance of being defrauded.
• Most on-line dealers are just that, dealers. They match up buyers and sellers and never see the actual diamonds until after they are sold.
• When you look at a list of diamonds, there is no way for you to see the subtle differences in color and it's effect on the look of the diamond.
• There is no way to compare the total sparkle and light return between two SI1 graded diamonds unless they are sitting side by side in front of you.