What’s the difference? Why does it matter? You might expect the larger stores and retail chains to have better insurance policies or better service because they can afford it, but you’ll be sorely mistaken. What you get with box stores is anything but the best in customer service.
Recently, in the news, Kay Jewelers has been under a lot of scrutiny for losing or ruining brides’ engagement rings. Can you imagine the horror? You spent days, maybe even weeks trying to find the perfect ring, and in an instant, that ring is destroyed. So, what’s a bachelor to do?
While the saying is “Go big or go home” - we suggest, you go small. Shop small. Small businesses in the DC Metro are more likely to provide the level of care and attention you and your bride deserve. After all, the rings you choose won’t just be for the time up until you show them off saying your vows, they are forever. You’ll want to make sure that wherever you purchase your rings will have the kind of guarantee that will last.
Going hiking for your honeymoon? Planning on a cruise? Wherever you take your ring, you’ll want the security of knowing that is it backed by a business that knows who you are, what the rings mean to you, and will take the time and care to help make your investment last.
While your engagement ring may look delicate and fragile, diamonds and platinum can stand up to a fair amount of wear and tear. Other gems and metals are softer, and may need a little more attention. If you’re planning a rugged camping trip or working hands-on in a chem lab, you might want to play it safe and leave the rings at home. Daily activities shouldn’t take a toll on your ring if you get it inspected regularly, and clean it often. Gardening, weightlifting at the gym, or getting your ring stuck between hard places can damage a delicate ring. A little bit of wear and a slightly loose prong every now and then is an easy fix for an expert jeweler - but it’s good to be cognizant that being delicate with your ring is a good idea too.
You should expect a reputable jeweler to care about your ring as much as you do - treating it like the precious possession that it is. Big box stores can afford to throw away customers because they have a size advantage. Small businesses don’t take customers for granted, they want to build a relationship with you and ensure your ring never loses its sparkle. Inspections and routine cleaning are often included to ensure the quality of your ring won’t diminish over time. When your ring is showing the first signs of wear and tear, it shouldn’t be a question that your jeweler will perform “preventative maintenance” to keep it shining. Whatever you do - get the guarantees and assurances in writing - so there’s no room for questions about what is really covered post purchase.
The great thing about shopping small is business owners want to remember you every time you walk in their door. You are more than a record in a computer, they’ll remember your name and ask how the wedding plans are coming along. You can tell when a jeweler is truly invested in their customers. When they take the time and energy to educate you and make sure you’re comfortable instead of asking for your credit card to close the sale as quickly as possible. Plenty of jewelers offer extended care packages and guarantees, but the jeweler you’ll want to shop with is the one who takes time to explain every facet of the diamond buying process and what goes along with it. If they are rushing to get you out the door with a little velvet box, it should be a red flag.
No matter how reputable the jeweler is, there is likely going to be a bit of fine print you’ll want to read. The fine print will contain details about your transaction and any restrictions if they apply. This part is extremely important to check. You wouldn’t want to take a ring in to get resized, and get it back to find a whole different diamond in the setting! It sounds like a tall tale, but plenty of couples just like you have turned to Facebook when their claims went unanswered. Be smart, and read all the paperwork before you sign it.
If you’re busy, like the rest of us, you won’t have time to take a few days off and shop around at every different store that turned up in your Google search. Online is a great place to start your search and browse websites, but in-store is the only way to go when evaluating options and choosing a ring. The best way to weed out the jewelers that aren’t the right fit is by reading reviews. Since an engagement ring is such a large investment, you’ll be able to find a plethora of reviews about stores of all sizes, good and bad. Reviews and wedding sites can lead you right to the perfect diamond experts.
When you are shopping for a perfect ring for someone you care about more than anything in the world, you need to find a jeweler that cares about helping you find the right ring. Great service and a commitment to customer care set Washington Diamond apart from the competition. Don’t be an order number stored in a complex database. Be a lifelong valued customer with Washington Diamond’s friendly, helpful experts.