Unfortunately, there are a number of scams, and unfair practices by dealers that make finding the right diamond more challenging. The gift of a diamond is a significant and personal experience. Shopping for a diamond should be too. It is important to use the internet as a research tool and to read reviews about the diamond dealer you are planning to buy from. 

However, the only way to buy a diamond with confidence is through personal consultation with a respected diamond specialist. During your consultation, your personal diamond specialist should provide you with education and guidance you need and show you how each diamond is graded and priced. Donโ€™t hesitate to ask for the GIA certificate for any diamond you plan to buy. A respected dealer that you can trust will be able to provide all of the information that you need.