7. Confidence

Unfortunately, there are a number of scams, and unfair practices used by dealers that make finding the right diamond more challenging. The gift of a diamond is a significant and personal experience. Shopping for a diamond should be too. It is important to use the internet as a research tool and to read reviews about the diamond dealer you are planning to buy from. 

However, the only way to buy a diamond with confidence is through personal consultation with a respected diamond specialist. During your consultation, your personal diamond specialist should provide you with education and guidance you need and show you how each diamond is graded and priced. Don’t hesitate to ask for the GIA certificate for any diamond you plan to buy. A respected dealer that you can trust will be able to provide all of the information that you need.