Russian Luxury Brand Introduces Solid Gold Fidget Spinner; Price Tag: 999,000 Rubles

A Russian luxury brand famous for its blinged-out, over-the-top iPhones and accessories has just introduced a solid gold version of the world's most popular toy — the fidget spinner.

While many a fidgety kid has doled out less than $10 for his spinner, those with an eye on Caviar's newest release will have to come up with 999,000 rubles — that's $16,840 to you and me.

The top-of-the-line version is crafted from 100 grams (3.5 ounces) of solid gold and is adorned with "Fine Gold" markings on each of the three lobes and the Caviar Royal Gift logo on the center bearing.

The firm is also offering a gold-plated fidget spinner encrusted with diamonds for 99,000 rubles ($1,650) and a simpler gold-plated version without diamonds for 14,900 rubles ($251).

The year 2017 will be forever remembered as The Year of the Fidget Spinner. The toy exploded on the scene this past spring and became an international phenomenon. Kids couldn't put them down and retailers couldn't keep them in stock. On the down side, educators saw them as a distraction and went to great lengths to keep them out of school.

For those of you who have never seen a fidget spinner in action, it's basically a flat, multi-lobed structure made of plastic or metal that resembles the triple heads of an electric shaver. The center consists of a bearing that allows the lobes to spin freely along the device's axis. The user holds the center of the spinner in one hand and propels the lobes with the other.

The fidget spinner gets its name from the type of person who is said to benefit from handling the device. Apparently, the toy is calming to children and adults who have trouble controlling their fidgety nature. Advocates of the fidget spinner claim the device can benefit kids with anxiety, ADHD and autism.

Currently in a pre-order phrase, the solid gold Caviar fidget spinner is scheduled to officially hit the market in August 2017.

Credit: Image via caviar-phone.ru.

Howard Cohen