The diamond industry assesses and categorizes diamonds using the '4 Cs' – Cut, Clarity, Color, and Carats. When you're about to purchase your first diamond, you have to know the '4 Cs', but you should also know about the types of certifications out there as well as the kind of company you are purchasing from.
Unfortunately, there are sales people who are willing to take advantage of inexperienced diamond buyers. We sadly see people with diamonds who have been "taken" at other jewelers who paid far more for an inferior diamond. Sometimes these sales people know, and sometimes they don't really know what they're selling and are just trying their best to make a sale.
When you make your appointment at Washington Diamond, you are promised undivided attention from a knowledgeable, trustworthy diamond expert - not just a sales person. We guarantee that you'll feel confident about your purchase. You can rest assured that you are in fact getting what you're paying for and still receiving a great value.